If things look rosy these days, you know the culprit's name. It's Barbie. Greta Herwig's' Barbie' movie, starring Margot Robbie as the title character and Ryan Gosling as Ken, hits July 21 after a promotional campaign that spanned from insurance commercials to Airbnb's real-life Malibu Dreamhouse.
The little-known Barbie movies were one of its greatest assets. What we could barely make out was a pair of bright marker-like yellow rollerblades hanging in the air from bleached-blonde Ryan Gosling's spray-tanned arms. New set photos collected in the months leading up to this July 21st release of Barbie doll, posters of her character, and teasers of the trailer each show the planning of a themed birthday party, that has been captured and analyzed with the genuine enthusiasm of an eight-year-old. We don't want the mania to end, yet.
After the release of Ken von Gosling's promo music video praising his second-rate status, one particular TikTok comment best expressed the sentiment. "Every time I see the trailer for this movie, I get increasingly confused, and I want to see it more often. " But the question that comes to mind is, " What is the movie about? " There are many interesting theories out there, some of which have to do with existential crises, the inevitable corporate complex, feminism, or the swan song of girlhood. But we do remember that this movie is about Barbie.
Barbie dolls are a plastic paradox. "If you love Barbie, this movie is for you, " reads the Barbie trailer. "If you hate Barbie, this movie is for you ", also mentioned in the Barbie trailer. She has a narrow view of femininity and is also an ordinary woman. She has hundreds of jobs, but in her life, she has never worked a single day. As the meme says, she is everything! The movie is all about it! We don't have to agree on the single exact intent of Barbie. We just need to understand why there's so much more to analyze than the endless pink onslaught.